Recalled
Intel recently issued a recall for the motherboards for its new Sandy Bridge chipset, and I’ve been hit twice. I just built a new PC for my parents to replace their dying one. They’ll be without a computer when I rip their faulty mobo out of their PC, send it back, and wait for a replacement. And my current desktop needs a new mobo, but because motherboard manufacturers learned of the recall at the same time as consumers, so there are currently very few available on the market and no high-quality ones expected until April.
But what struck me about this situation was how poorly Intel handled it, and how little thought was given to its customers. The people affected by the recall are Intel’s core consumer base: high-end early adopters. Read that announcement again. Not one mention of their customers; only how Intel’s first-quarter profitability will be affected. Not only that, but Intel never once expresses remorse about how its customers will be affected. Weeks after the initial announcement, customers were told that they were being thrown on the mercy of their individual retailers.
This lack of concern for customers and partners does not surprise me, given the market dominance that Intel has long enjoyed. It’s easy to lose sight of your customers when there’s no major competition. But it will be interesting to see if the CPU giant is ripe for a fall with new Davids entering the market.
-
csdiaries reblogged this from keithmarple
-
csdiaries liked this
-
thegratisfyinglife reblogged this from keithmarple
-
keithmarple posted this
